Professional Dog Training and Consulting




North County Canine Training offers certified professional dog trainers in San Diego County, specializing in basic and advanced obedience, leash re-activity, personal protection, home protection, tracking/trailing, scent detection, house breaking, aggression, manners, barking, chewing, digging, or any other behavioral issues that may develop.  We believe in building a solid bond between you and your pet through clear communication and consistent training.  Let us take the stress out of being a dog owner and assist you in developing memories with your pet that will last a lifetime.   


The training techniques and education we provide are based on animal learning theory and the study of canine behavior. The theory is simple: Behaviors that are reinforced will continue.  Behaviors that are not reinforced through the withholding of a reward or a physical correction will eventually be abandoned. The first step is finding what type of “reward” (treats/food, toys, or verbal/physical praise) motivates your dog.  These rewards will be prioritized based on the genetic drives of the dog.  With this being said, most dogs perform very well with some type of treat of food reward as positive behavior reinforcement. Next we carefully select training program based on the “four quadrants” that best fit the dog and the training end goal. 


  • Positive punishment – adding something averse to a situation to reduce unwanted behavior (i.e., correction collar)
  • Negative punishment – removing something desirable to reduce unwanted behavior (i.e., taking food or a favorite toy away from a dog)
  • Positive reinforcement – adding something desirable to increase the likelihood of wanted behavior reoccurring (i.e., giving a dog a food reward for responding to your cue, such as when you ask a dog to sit)
  • Negative reinforcement – removing something averse to increase the frequency of a wanted behavior (i.e., turning off the e-collar once a dog completes the desired task)

    Dustin Winn - Canine Trainer/Instructor

    Dustin began his career in 1999 as a United States Marine Corps Working Dog Handler when he graduated from the 341st Training Squadron, Military Working Dog Handler Course in Lackland Air Force Base Texas.  During his active duty career in the Marine Corps Dustin was sent or deployed to "Ground Zero", Saudi Arabia, and Afghanistan in support of the Global War on Terrorism and Operation Enduring Freedom.   After his active duty service Dustin continued his career as a canine trainer with private security companies tasked with the physical protection of U.S. dignitaries in the Middle East.  In 2012 Dustin left the Middle East and took a position as a Multi-Purpose Canine (MPC) Trainer with Naval Special Warfare where he served for two years before taking a position with the Department of Defense as an MPC Instructor.  During the course of the last 20 years Dustin has honed his dog  training skills and developed a unique training style through experiences and lessons learned.  His passion for dog training and desire to create an unbreakable bond between dog and owner  is second to none  

    Jessica Bancells - Canine Trainer

    Jess started her career as a dog walker/pet sitter in 2013 and soon developed a passion for canine training and animal behavior.  During her position as a dog walker/pet sitter she was directly responsible for the well-being and training of over 100 dogs.  This position offered Jess the ability to develop her training knowledge and better understand animal behavior.   In August of 2019 Jess completed her apprenticeship under Dustin and enhanced her training background.   Her ability to connect with dogs and her attention to detail makes her a highly skilled trainer/behaviorist.  Jess works  with all breeds, ages and offers numerous specialties to include: obedience, behavior problem solving, Agility, and scent detection work.  



    Obedience implies compliance with the direction or command given by the handler.  For a dog to be considered obedient rather than simply trained in obedience, it must respond reliably each time its handler gives a commands.  Training a dog in obedience can be an ongoing and lengthy process depending on the dog, the methods used, and the skill and understanding of both the trainer and the handler. The level of obedience the handler wishes to achieve with the dog is also a major factor in the time involved, as is the commitment to training by the handler.


     A personal protection dog is not only a companion, it is a dog selected for a job, and trained extensively for that job.  Along with the training, this type of dog also comes with a special responsibility. As the dogs owner, you must be trained in handling the dog through obedience, as well as through all your protection scenarios. Just like training law enforcement and military k-9's, protection dogs require maintenance, control, and proper guidance. You cannot expect your dog to perform well if you don’t maintain their training.  Dog selection is critical for this capability.


    An emotional support animal (ESA), is a type of assistance animal that alleviates a symptom or effect of a person's disability.  An emotional support animal differs from a service animal. Service animals are trained to perform specific tasks (such as helping a blind person navigate), while emotional support animals receive basic obedience training for public access.  Any animal that provides support, well-being, comfort, or aid, to an individual through companionship, unconditional positive regard, and affection may be regarded as an emotional support animal.


    In scent detection dogs learn how to search for a specific target odor or odors and locate the source. Dogs can start by searching for their favorite food or toy reward hidden in a variety of environments, increasing the challenges and adding new search skills as the dog progresses.  Most people will choose to have their dogs learn to find target odors used in K-9 Nose Work such birch, anise, and clove.  Those looking for practical applications would use explosives, narcotics, currency, etc.  Once target odors are introduced to the dog, he/she will search for the odor and find its source, then get rewarded by the handler with a treat or toy.  

    Obedience Training Packages

    One on one period of instruction with one of our trainers.  Trainer will instruct you on proper training techniques which you will apply to you your pup during the 45 minute session.  Commands include but are not limited to sit, down, stay, heel,  place, easy, and leave it.  You will end your one on one session with homework for you to complete with your pup.

    (A discount is applied to packages of 6 or more lessons)

    Single Lesson - 45 minutes - $100.00

    4 Lessons - over 3 weeks - $400.00

     6 Lessons - over 4 weeks - $540.00
    8 Lessons - over 5-6 weeks (puppy package) - $720.00  10 Lessons - over 5-7 weeks (intro to off leash) - $900.00
    12 Lessons - over 6-8 weeks - $1020.00
    15 Lessons over 10-13 weeks - $1,275.00

    20 Lessons - over 14-16 weeks (advanced off leash)- $1,600.00

    E-Collar Course

    E-Collar Course - 1 hour 45 minutes - $235.00

    (E-Collar is required for this course)

    E-Collar Technologies - Mini Educator - $160.00

    (ask about other available models from E-Collar Technologies)

    Bite Work/Sport/PPD/Tracking 

    Call for prices and rates for bite work and personal protection training.  Package deals and group rates are available.

    Board & Train

    leave the rigorous and time consuming dog training to the professionals at North County Canine Training.  Choose from a variety of packages that offer everything from basic on leash obedience all the way up to advanced off leash obedience.  We also offer packages for specialized training such as scent detection or protection work.  We specialize in finding what motivates your pup and get right to work.  Once the pup graduates training we make sure you are comfortable with the commands and understand the responsibilities of applying corrections and most importantly reinforcing those good/desired behaviors. 

    (Duration of stay will be recommended by a trainer after a consult)

    2 Week Board & Train  (Basic on leash obedience, manners, and behavior modification) - $2,500.00

    3 Week Board & Train (On & off leash obedience, leash re-activity, and behavior modification) - $3,000.00

    4 Week Board & Train (Advanced on & off leash obedience, aggression issues, bite work, scent detection, tracking, and behavior issues) - Call for cost

      Dog & Puppy Selection

    North County Canine can assist you with the selection of your next puppy whether is for working purposes or your next hiking partner we got you covered.  Prices vary depending on breed and desired training.

    Rattlesnake Aversion Training 

    Call for details and availability



     Please contact us with any training inquiries!